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jokes, pop+culture, err, celebrities, seattle
According to this Detroit News article (tip: Autoblog), Honda (they're Japanese, remember) are turning to Gwen Stefani (not Japanese) for advice on how to make their cars more "J-cool" to young people. I guess it makes sense -- no one would argue that Honda knows more about style than Gwen Stefani -- but it's kind of weird on its face. Does Honda really want Gwen's cheesy Americanized version of Harajuku cool to be the face of Honda in America? And is this going to result in an Acura that looks like little Bo Peep? On the other hand, Honda could use a little flash lately.

Comments

[info]relaxing wrote:
Feb. 8th, 2006 09:13 pm (UTC)
Absolutely. Advertisers want the Anglicized cool that sells to Americans with a taste for exotica. Otaku are not a big enough target market.

You're right that Honda sedans have gotten quite boring. Unless they severely botch this, it'll probably be good for them.
[info]clobby wrote:
Feb. 8th, 2006 10:12 pm (UTC)
that shit is bananas.
[info]angryrobot wrote:
Feb. 9th, 2006 04:46 am (UTC)
They shoulda been down in Harajuku that day with us when that kick ass car rally was happening right at the bridge where all the Harajuku girls hang out!
[info]toastednut wrote:
Feb. 9th, 2006 08:38 am (UTC)
no pictures is just talk!